About The Course
‘BBA-Fashion Management’ is an undergraduate degree program that combines business education with a focus on the Fashion Industry. This program prepares students for the careers in fashion merchandising, product development, buying & sourcing, fashion marketing, retail management & more.
In this program, students learn about various aspects of the Fashion Industry such as Fashion design, Textile & Garment production, Trend analysis, Marketing, Branding, Retail Store management etc. They also study subjects as Business Management, Finance, Economics, Supply Chain Management, which are essential for commercial success in the fashion Industry. Graduates from this stream have a deep understanding & the skills required to manage & grow a Fashion Business.
This program has two specializations by the name BBA in Retail fashion Management & BBA in Luxury Brand Management.
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The career path in the Fashion Industry is lucrative, exciting & glamorous. A graduate of BBA Fashion Management who aspires to work in the field of Fashion would be competent to take up various roles in the Fashion industry besides the opportunity to be an independent entrepreneur. Leading garment export houses, buying offices, fashion houses/brands, retail chain stores & textile industries are the potential employers to name a few. Some typical career paths are enlisted below:
Merchandiser (for Export House/ Buying Office/Manufacturer)
Supply Chain Manager
Retail Operations Manager
Fashion Marketing & Sales Manager
Business Development Manager
Luxury Brand Manager
Luxury Retail Manager
Luxury Business Strategist