BBA-Luxury Fashion Management’ is an undergraduate degree program that focus on the management of Luxury Brands. This program is designed for students who are interested in pursuing careers in Luxury Fashion Industry & aims to equip students with knowledge & skills needed to manage & grow a Luxury Fashion Business.
In this program students learn about the concept of Luxury, Principles of Luxury Brand Management, Fashion Marketing, Brand Strategy, Consumer Behaviour, Retail Management & more. They are also exposed to subjects such as Business Management, Finance, Economics & Supply Chain Management, which are essentials to run fashion business.
The curriculum covers topics like Luxury Brand Positioning, Product Development, Marketing Communication, Retail Management & Distribution Channel, providing student with a comprehensive understanding of Luxury Fashion Industry.
The career path in the Fashion Industry is lucrative, exciting & glamorous. A graduate of BBA Fashion Management who aspires to work in the field of Fashion would be competent to take up various roles in the Fashion industry & Luxury Retail Industry. Some typical career paths are enlisted below: