‘BBA-Fashion Design Management’ is an undergraduate degree program with a dual edge, which combines the elements of fashion design, business administration & entrepreneurship. The program aims to provide student with a comprehensive education in the field of Fashion Business covering the Creative & Technical aspects of Fashion Design along with the Business skills required to succeed in the industry, which includes subjects like Patternmaking, Garment construction, Draping, Fashion Illustration, Fashion Merchandising, Retail management, Entrepreneurship, Finance, Marketing & Product Development.
The program ultimately prepares students to become knowledgeable & competent Fashion Professionals who could handle & drive the Creative as well as Business sides with ease. Students who wish to pursue higher education has the opportunity to choose from Masters in Design, Masters in Fashion Management, MBA or any other relevant PG.
The career path in the Fashion Industry is lucrative, exciting & glamorous. A graduate who aspires to work in the field of Fashion would be competent to take up various roles in the industry besides the opportunity to be an independent entrepreneur. Leading garment export houses, buying offices, fashion houses/brands, retail chain stores & textile industries are the potential employers to name a few.
Some typical career paths are enlisted below:
Fashion Designer (Independ / Consultant/ for Industry)